Social Media: Youth And Pakistan

complaisant Media Youth And PakistanThis Literature review discusses published information that argon reveling to our topic and this information obtained from the others work which has already been done by inquiryers and published in articles, books, journal and websites. well-disposed MEDIARecent trend clearly shows a shift of business expenditurers and youth from traditional communication ad such as television, radio, currentspaper and magazines ar no longer appealing to them. societal media refers to web base service that bothows individuals for sharing, collaborating and taking insight to each other without any geographic barriers and with the help of tonic media creature of ne cardinalrk. Elliot (2012)DIGITAL MARKETING MARKETINGThe growing importance of genial media websites particularly YouTube, cheek book and LinkedIn and their penetration in the country can non be ignored by corporate managers who for the most part do not hold up a powerful favorable media t eam. A host of local as well as multinational companies operating in Pakistan now see affable media as an important marketing stopcock to promote their crisscrosss Baloch (2012)In 2010, business professionals took mixer media seriously, Social media growth immensely ontogenesis by individualised users and businesses adoptability. In this year show book has 600 million users and they argon heading towards one billion mark. 20 million people become fan of pages per mean solar day, 60 million status updates per day, The average time for users perish is more than 55 trices. Over 2 billion videos atomic number 18 uploaded in YouTube and 46% of internet users are move with social media on daily basic. Schrum (2011)As our chosen topic depends on exploratory research so these articles encourage us to determine how social media are effective to patsy youth of Karachi. Social media uniqueness is to object lens mass audience by individually and looking to meet new potentiality c onsumer. In social media Face book, YouTube and LinkedIn have major growth and it reaches mass audience and youth as well.SOCIAL MEDIA, YOUTH AND PAKISTANIn the last 10 years Pakistan social media sector growth increase unexpectedly. With the population exceeding over 180 million there is 20 million users connected to internet which is 12% of its population which are much bigger then India 5% of internet users in add population. In Face book there is over 5 million Pakistani users which is 15% of Face book total users and more than half of them lies age amidst 18 to 24. In 2010 Flood assume in Pakistan than with the help of social media youth of Pakistan utilize social media platform by minute to minute updates in stricken area and motivate the whole population to contribute in relief efforts so there is a huge revelation and impact on social media in the youth of Pakistan. Inam (2011)Social medias impact on youth marketingNow social media plays an important role in youth life st yle and companies targeting youth by social net work because it becomes culture in youth to use Face book, YouTube and LinkedIn on daily bases. Usage of Smartphone is in any case real common in youth to reach social networking because in universities and colleges there is a policy to limit social networking within class timing or working hours so youth now have a Smartphone to reach social websites easily by their pocket phones. In Face book and LinkedIn companies germinate pages and put advertisement on it and it has options of like and color which gives them insight of youth liking and disliking and they collaborating each others as a result of that companies create huge brand image even before its growth launch. Blogging is also very effective social media marionette to target youth in which companies create discussion section in order to get assurances about brands and run and platform become the source of research, marketing strategies and development. Misa (2011)RESEAR CHERS THOUGHTSSocial media websites like Facebook, Twitter, LinkedIn come with unbelievable techniques to communicate with family, colleges, friends and also market your point of intersection in that effective manner that the users of that sites can like your product. All the front researches that have been done on social media as an effective medium to target the youth has come on that conclusions that social media can be a very handful tool for the companies to market their product.Murdough (2009) have positively chargedly agreed on the potential of social media but ike any other marketing tool it is herculean to gauge the kind of impact that it lays on the masses. Through galore(postnominal) research flocks the results that came out that identifies that many teenaged peoples age group (18-25) are the more users of networking sites (facebook, twitter, linkdin) then any other age group and receivable to that these social networking sites are experiencing dramatic ball wide growth. Moreover, researchers have surfeited that the perceived benefit of use of social networking sites achieve network externalities in which positive feedback produces more and more users, thereby increasing its social platform (Powell 2009).Most of the researchers have agreed on Facebook as its statistics indicates that its members are swiftly increasing day by day because its provides a new method of communicating employing computers as a collaborative tool to accelerate group formation and escalate group scope and influence allowing users to present themselves, connect to a social network, and develop and maintain relationship with others. Facebook is being widely used all over the world as it stats tells as compare to the other social networking sites so many researches are giving positive comments about Facebook. As the social media marketing is increasing day by day as many researches have identified in their research so the companies are likely to be taking social media component for their product promotion and marketing very seriously because enhanced engagement in social media has features such as increased speed with which information can be gathered and transmitted, greater batch of information that is easily accessible, more flexibility in how and when information is accessed and much great opportunity to interact with others I a range of context using text, audio or video. However in my reliance social media have has altered the media marketing paradigm by defining the new set of relationships between young people and organizations in which marketing and organizations have become pervasive, creating new hybrid forms that blend communications, content and commerce.Common TheoriesWell there are most of the things that are common in every previous research that has been done on social media marketing as an effective medium to target the youth. As social media being a very popular medium among the youth so it has an influence on the purchasing decision. In todays digital-focused marketing environment, the internet as a communication and transaction channel adds two more inputs and influencers of buying behavior to the model. The first one is online marketing mix, which basically represents the controllable online experiences provided by the corporate. The flake one is the social media experiences which are by and large beyond the marketers control. In my opinion the social media has a very good impact on the purchasing decision of the users because due to various techniques that many companies are using to promote their product on social media can attract users and they like d that product and ultimately buy it.Various researches have established framework s for social issues that have been discussed by most of the researches in their respective research. Social issues like In (health, education, environment, politics, safety..e.t.c). Many researchers have draw in their social marketing campaigns however, the model of communication for social change describes this interactive process scoop where by a social change in a community improves the health and welfare of all its members, driven by dialogue and collective action.Current scenarioAccording to the researchers Pakistan is a developing nation where digital networked technologies and new media platforms are just emerging (Yusuf 2008). Although many concluded that that availability of digital technologies and social media platforms facilitates parliamentary practices and participatory behavior, whether this is equally true for developing countries like Pakistan, is debatable. Most of the researches agues that the ability to use digital technologies and new media meaningfully, impacts participatory behavior and civic action, which is often overcome through the combined use of different technologies and concludes that new media platforms are increasingly effective as tools for community organizing and information dissemination.According to the d ifferent stats Pakistan has quit solid numbers of the users of social media that have an active account on different social networking site so they can be targeted through that medium. Our study is based on the topic social media as an effective medium to target the youth of Karachi as Pakistan has quit significant of users on social networking sites and especially Karachi has been amoung the largest urban center in Pakistan and majority of users resides in Karachi according to the study more then half of the users lie between the age group of 18-24 can be targeted through social media and most of the companies are now working on that.In many previous researches most of the researchers used Exploratory research approach because this is an develop theory we just have to identified whether it is effective or not we just have to aver that so exploratory approach can be used and in my opinion it us the advance approach that is being used. Qualitative methodology being used commonly in previous researches. This is survey research so the Questionnaire being used as an instrument to collect the data because in this attribute of study you have to gather the thoughts of different users who use the social media network sites so in my opinion this is the best instrument for collecting the data because on the basis of the users opinions you can improve your promoting techniques to promote your product on social media.ConclusionAnalysis of the previous researches and related articles have indicates that social media is a very important tool for networking among youngsters. As they are using these websites and their numbers are increasing day by day. In Pakistan the users are also increasing day by day and these are the good signs for the bon ton who are working in Pakistan. These websites are helping the users to build their professional contacts and provides the users with various networking applications that make them strung-out on to these social media websites. There is also an increasing trend among youngsters to buy products online through these websites so thats makes marketers to realised the importance of social media website as an essential component of integrated marketing communications. So many companies are driving different research methods to target the youth effectively on social media. Promotion on social media can actually encourage constant interaction with the customers, gaining an insight on their like and preferences and problems associated with the products. So through analysis of all the previous evidence it assures that social media marketing is an effective tool to target the youth.